Strong Roots, a leading plant-based frozen food company, and McCain Foods, the family-owned world leader in frozen potato specialties and appetizers, announced a strategic partnership, with McCain Foods investing USD 55 million in Strong Roots to take a minority stake in the business.
Ny fiaraha-miasa dia ahafahan'ny Strong Roots sy McCain Foods hanohy ny fangatahan'ny mpanjifa ny fitomboan'ny sakafo ara-pahasalamana sy voajanahary maneran-tany.
Strong Roots and McCain Foods will work together to leverage both company’s complementary strengths to continue Strong Roots’ rapid growth and further its mission to “fix the freezer aisle” and provide plant-based, environmentally responsible, positive food choices, for everyone – globally and impactfully. Strong Roots will continue to operate in an independent capacity.
Strong Roots will use McCain Foods’ global presence to expand its own footprint in existing markets, including GB, Ireland, United States, and to enter new markets working with new retailers. The partnership will also allow Strong Roots to expand into the sakafo market through McCain Foods’ out-of-home network.
Miara-miasa amin'ny Strong Roots, McCain Foods dia hahazo portfolio vokatra miitatra izay mahatratra ny isan'ny mpanjifa izay mitady sakafo ara-pahasalamana, voajanahary ary tsotra izay matsiro ary misy voankazo sy legioma tena izy.
Ny fiaraha-miasa koa dia manamafy ny fanoloran-tenan'ny McCain Foods amin'ny sakafo mahasoa ny planeta. Strong Roots dia nifantoka tamin'ny famoronana vokatra azo ambolena sy alefa ary amidy, ary izy no orinasa sakafo ara-tsakafo irlandey voalohany nahazo mari-pankasitrahana B Corp tamin'ny taona 2020.
Samuel Dennigan, Strong Roots Founder and CEO:
“As food producers, our role is to be better, food can be better, and our duty is to lead the betterment of ingredients, sourcing, packaging, process, and taste, at the same time as working with our partners to achieve this.”
“Working in partnership with McCain Foods means that we are able to grow our brand and the values it stands for while providing us at Strong Roots with the resources and capabilities we need to see change through globally and impactfully.”
Max Koeune, President & CEO of McCain Foods:
“Since the McCain family founded McCain Foods in 1957, our entrepreneurial roots and passionate focus on creating the best tasting food has led to us being at the center of mealtimes for generations.”
“That’s why we’re so excited to be partnering with Strong Roots, a company that not only aligns with our innovative approach to creating food but also helps us grow our portfolio of healthier food that meets changing consumer demands in a sustainable way.”
“We’re looking forward to working with Samuel and the Strong Roots team to help bring a healthy range into more homes across the world.”
Howard Snape, Regional President of McCain GB & Ireland:
“As a family-run business, we take a long-term approach to everything we do, whether that’s focusing on making our products in a sustainable way to support the planet, or ensuring our food continues to meet constantly changing consumer needs.”
"Strong Roots dia orinasa iray izay tsy mifantoka mafy amin'ny faharetana fa manao asa mahagaga ihany koa mba hampitomboana ny karazan-tsakafo mahasalama azo alaina rehefa tadiavin'ny mpanjifa indrindra."
“The strategic partnership follows several years of rapid growth for Strong Roots since its inception in 2015. The food producer’s range of cauliflower hash browns, mixed root vegetable fries, bites, and burgers, became a firm favorite of people in Ireland, the UK, and the US, looking for a convenient plant-based option.”
For McCain Foods, the announcement complements a series of investments in recent years ensuring the leading food producer continues to meet the changing consumer tastes globally.
Examples include its investment in The Simple Root, a plant-based food producer offering dairy alternative products, SIMULATE, a plant-based chicken nugget alternative, and GoodLeaf Farms, an indoor vertical farming company that grows nutritious, delicious, and sustainable leafy greens.
Mifandray amin'ny fifampiraharahana, Goode Partners LLC, tahirim-bola tsy miankina mpanjifa monina any New York, izay nitarika ny fampiasam-bola Series A ao amin'ny Strong Roots, dia miala amin'ny Board of Strong Roots ary mivarotra ny petra-bolany, manamarika ny fivoahana mahomby ho an'ny mpampiasa vola.